Product Marketing Specialist

Key Responsibilities:

• Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
• Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel.
• Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products.

Campaign & Launch Execution:

• Support product launches and feature releases with messaging, digital assets, and cross-functional coordination.
• Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
• Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns.

Sales Enablement:

• Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides.
• Support sales onboarding with messaging, persona, and competitive training materials.
• Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.