Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it.
Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement.
Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships.

Sales Enablement:

Design evergreen enablement programs including onboarding, everboarding, and ongoing skill development; facilitate them with authority and presence.
Build and maintain the competitive intelligence system that keeps reps current: positioning guides, objection handling frameworks, and battlecards.
Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently.

What Success Looks Like:

Sales reps can speak to new product capabilities within days of a launch, not weeks.
New reps ramp faster because the onboarding program is structured, current, and doesn't depend on your constant presence to work.
Enablement materials are living systems, not documents that require a manual refresh cycle.

Knit

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. The company has served 50+ enterprise brands including Amazon and T-Mobile, and is in a period of rapid growth with a focus on scaling its go-to-market function.

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