Director, Downstream Product Marketing

What you’ll do:

• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell.
• Partner with revenue leaders to define the stories, proofpoints, and assets that help customer-facing teams win.
• Lead the downstream team's AI-native production engine, including agents and workflows that turn approved messaging into winning assets.

What success looks like:

• Strong adoption of core go-to-market materials across the revenue organization, contributing to measurable improvement in performance.
• Reduced time to produce marketing assets through AI-enabled workflows while maintaining high standards for quality and brand consistency.
• High-quality finalist and executive-level sales materials that strengthen Spring Health’s position in complex enterprise opportunities.

What you’ll bring:

• 10+ years of experience in product marketing, including significant experience in enterprise B2B or B2B2C environments.
• Deep experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams.
• Hands-on experience using generative AI and agentic tools to improve marketing workflows, speed, and scale.