Senior Director, Product Marketing

What you will do:

• Lead Appfire's enterprise Product Marketing strategy, evolving from product-level to theme-based GTM programs that create differentiated market narratives.
• Own the Product Marketing operating model, including GTM launch frameworks, planning cadences, and execution governance.
• Drive cross-functional GTM leadership, partnering with Product, Sales, Customer Success, and Executive Leadership.

What you will need:

• 10–12+ years of progressive experience in product marketing, with at least 7 years in leadership roles.
• Proven success overseeing teams in a B2B SaaS or technology environment.
• Experience evolving Product Marketing from product-centric to theme-based go-to-market strategies.

What we offer:

• Work in a product-first SaaS B2B environment focused on building and scaling solutions for large enterprise customers.
• Every Appfire team member is eligible for company equity, fostering a sense of ownership.
• Unlimited PTO plus 10 paid holidays, health insurance 100% company-paid, and additional benefits including vision, dental, and wellness reimbursements.