Source Job

$180,000–$200,000/yr
US

  • Own clinician positioning, messaging, and employer brand to differentiate Talkiatry in the competitive mental health talent market.
  • Conduct clinician research and represent the voice of the clinician across marketing, operations, and clinical teams.
  • Orchestrate recruitment marketing campaigns and channels to deliver a qualified pipeline of clinician applicants.

Product Marketing Positioning Data Analysis

13 jobs similar to Director of Product Marketing

Jobs ranked by similarity.

$160,000–$185,000/yr
US

  • Own positioning, messaging, and go-to-market for Talkiatry's clinical services and patient-facing product.
  • Drive end-to-end launch planning and execution for new product features and patient experience enhancements.
  • Represent the voice of the patient through quantitative and qualitative research, informing marketing and product strategies.

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide.

$155,120–$228,100/yr
US Unlimited PTO

  • Develop and defend Modern Health's point of view on workplace mental health through clinical evidence and market trends.
  • Own positioning and messaging for the full product portfolio across B2B and B2C audiences.
  • Lead GTM planning and rollout for new products, services, and pilots from discovery through promotion.

Modern Health is a mental health benefits platform for employers, offering one-on-one, group, and self-serve digital resources. Backed by investors like Kleiner Perkins and Founders Fund, it raised over $170 million to become the fastest female-founded unicorn with a culture of high empathy and accountability.

$155,120–$228,100/yr
US

  • Shape the market narrative for an innovative mental health platform serving organizations and employees worldwide.
  • Own positioning, messaging, and go-to-market strategies across the full product portfolio.
  • Partner with cross-functional teams to translate complex healthcare solutions into compelling business value.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. It operates remotely with a focus on efficient, data-driven recruitment.

US 4w PTO

  • Lead product marketing strategy to support business growth and product adoption for healthcare technology solutions.
  • Develop clear product positioning, messaging, and value propositions, and create consistent messaging frameworks across marketing, sales, and customer communications.
  • Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies, and provide Sales and Customer Success teams with enablement tools.

Experian is a global data and technology company that powers opportunities for people and businesses by redefining lending, preventing fraud, simplifying healthcare, and creating digital marketing solutions. With 23,300 employees across 32 countries, the company is a FTSE 100 Index member known for its people-first culture, inclusion, and recognition as a top workplace.

US

  • Own the full go-to-market strategy and execution, including demand generation, marketing, and channel partnerships.
  • Build and optimize the systems and processes for CRM, funnel metrics, and pipeline management.
  • Work closely with the CEO on strategic initiatives such as pricing, competitive analysis, and product launches.

Soulside is a clinical AI platform built specifically for behavioral health, helping provider organizations automate clinical documentation and improve quality and compliance. We are a small, early-stage startup backed by notable investors, with a growing customer base and a focus on building our go-to-market function.

US

  • Owns positioning, messaging, and go-to-market strategy for THMA's priority offerings.
  • Serves as the connective tissue between Product, Sales, Marketing, and executive stakeholders.
  • Leads sales enablement, customer proof inventory, and competitive intelligence.

The Health Management Academy brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. The company offers a dynamic atmosphere with significant opportunities for employees, fostering a member-centric, creative, and collaborative workforce.

US

  • Develop and execute go-to-market strategies across multiple healthcare categories, aligning launches with market readiness and competitive dynamics.
  • Create differentiated value propositions, positioning frameworks, and product narratives tailored to patients, providers, and strategic partners.
  • Lead cross-functional collaboration with product, R&D, operations, sales, and marketing teams to ensure successful product launches.

This healthcare organization is transforming personalized medicine through innovative therapies and technology. It is a rapidly growing company with a collaborative culture focused on improving patient access and outcomes.

$130,000–$150,000/yr
US 4w PTO

  • Own the master messaging framework and positioning for DrFirst's products and solutions.
  • Translate product releases into commercial communications, demo scripts, and talk tracks.
  • Conduct market and competitive intelligence to inform messaging and enablement.

DrFirst is a healthcare IT company that improves medication management for providers and patients. With over 25 years of experience, their solutions are used by 420,000 prescribers and 71,000 pharmacies, and they serve 100 million patients annually, fostering a culture of solving complex healthcare challenges with smart colleagues.

Global 18w maternity 16w paternity

  • Own go-to-market strategy across the full revenue lifecycle, including new business, renewals, and upsell.
  • Partner with revenue leaders to define stories, proofpoints, and assets that help customer-facing teams win.
  • Lead the downstream product marketing team and build an AI-native production engine for high-quality assets at scale.

Spring Health is a global mental health company eliminating barriers to mental health. It reaches over 170 million people worldwide and is AI-native, focusing on expanding care through technology.

$136,408–$214,355/yr
US Unlimited PTO

  • Own enterprise GTM strategy and storytelling for AI Care, translating platform capabilities into commercial-ready packages.
  • Partner with GMs and Commercial leaders to craft ROI and clinical value props, sales plays, and objection handlers for complex B2B deals.
  • Launch integrated, full-funnel enterprise campaigns and sales enablement assets to drive adoption and win rates.

Sword Health pioneers AI Care, a new approach to healthcare combining clinical and applied AI to deliver 24/7 care programs across musculoskeletal, women's health, cardiometabolic, and mental health. With 1M+ members, 2,000+ enterprise clients, and $500M+ funding, it's a remote-first, AI-driven culture.

$180,000–$225,000/yr
US

  • Own growth product strategy, focusing on the Start-to-Visit funnel.
  • Build a rigorous A/B testing and experimentation practice.
  • Expand scope to retention, LTV, referrals, and growth loops.

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for patients and clinicians. We are the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists and 250+ therapists.

Global

  • Own product positioning and messaging across diverse buyer personas, from solo BCBA owners to enterprise operators.
  • Drive go-to-market strategy for launches, including narrative, channel sequencing, and sales enablement assets.
  • Build competitive intelligence and customer insights to sharpen differentiation and inform roadmap priorities.

Motivity is a B2B SaaS company providing software for ABA clinics, ranging from solo practices to large national operators. As an early-stage team, they focus on product-led growth and customer-centered positioning.

$262,500–$412,500/yr
Global Unlimited PTO

  • Lead Thrive's GTM strategy at the intersection of product marketing, competitive intelligence, and commercial enablement.
  • Build narrative, positioning, and differentiation to make Thrive's value obvious to buyers globally.
  • Feed market intelligence back into product roadmap and enable sales teams with battle cards and ROI frameworks.

Sword Health builds AI Care to heal billions, expanding across Musculoskeletal, Women's Health, Cardiometabolic, and Mental Health. With over 1 million members, 2,000+ enterprise clients, and $500 million raised, it's a clinical-centric frontier AI lab backed by 59 studies and 43 patents.