Director of Product Marketing

About the Role:

• Reporting to the VP of Product Marketing, you'll lead clinician-facing marketing as a senior individual contributor.
• Manage external agencies, contractors, and media partners to extend reach and scale an established marketing function.
• Partner cross-functionally with Talent Acquisition, Operations, Clinical, and Creative teams.

Key Responsibilities:

• Develop and own clinician positioning, messaging, and employer value proposition.
• Own and evolve employer brand across key clinician audiences, representing the voice of the clinician through research.
• Orchestrate recruitment marketing campaigns, including demand generation across channels like LinkedIn, Indeed, and Doximity.
• Track and analyze metrics like applicant volume, cost per qualified applicant, and conversion to hire.

Qualifications:

• 10+ years of product marketing or consumer marketing experience, with 8+ years for exceptional candidates.
• Deep expertise in positioning, messaging, and go-to-market strategy, with proven audience research skills.
• Hands-on experience with marketing channels such as web, social, CRM, or paid media; healthcare clinician audience experience preferred.
• Demonstrated use of AI tools for audience insights and content production, plus strong analytical capabilities.