Product Marketing Manager

Positioning and Messaging:

• Own how Motivity is positioned across diverse buyers, from solo BCBA owners to national operators.
• Translate product features into meaningful outcomes for Clinical Directors, CFOs, and RBTs.
• Build the category narrative for enterprise buyers around multi-site governance, audit readiness, and migration.

Go-to-Market and Launches:

• Own launch strategy from brief to execution, including narrative, channels, and post-launch analysis.
• Turn the product roadmap into external stories and maintain a customer-facing changelog.
• Ensure all campaign copy, decks, and communications align with the product narrative.

Sales Enablement and Competitive Intelligence:

• Create assets like one-pagers, pitch decks, demo scripts, and competitive battlecards.
• Train sales and product teams to ensure messaging consistency across channels.
• Anticipate competitor moves and sharpen differentiation, acknowledging gaps where needed.