New Product Marketing Manager

Role Overview:

• Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences.
• Plan and execute go-to-market initiatives, including launch strategies and cross-functional coordination.
• Create and maintain customer-facing and internal enablement materials such as presentations and sales tools.

Collaboration and Enablement:

• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
• Collaborate with marketing teams to align product messaging across digital, content, and brand channels.
• Support sales enablement through training materials, competitive insights, and objection-handling frameworks.

Analysis and Documentation:

• Analyze pipeline performance, sales feedback, and campaign results to improve conversion outcomes.
• Maintain documentation of product marketing plans, frameworks, and insights for consistency and scalability.
• Coordinate timelines and deliverables to ensure effective execution of product marketing initiatives.