Head of Product Marketing

Portfolio Positioning and Market Definition:

• Define and evolve Legion’s product positioning across priority industries: national security, aerospace, manufacturing, and energy.
• Partner with GTM and Product to shape ideal customer profiles and buyer personas.
• Develop messaging frameworks grounded in measurable outcomes and operational impact.

Vertical and Use-Case Strategy:

• Translate platform capabilities into clear, industry-specific use cases that resonate with distinct personas.
• Build durable solution packaging that sellers can reuse across accounts and verticals.
• Elevate proof points from real deployments into compelling narratives for high-trust markets.

Product Launches and Market Activation:

• Own the messaging and enablement strategy for major product releases and updates.
• Coordinate launch readiness across Sales, Growth, and Customer teams.
• Equip the field with clear positioning, talk tracks, and competitive framing.

Competitive Strategy and Sales Arming:

• Develop structured differentiation frameworks and competitive briefs for sellers.
• Analyze win/loss patterns to refine messaging and inform leadership decisions.
• Translate complex technical systems into narratives credible to technical and executive buyers.