Product Marketing Manager
Benefits
4w PTO
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The Role:
- Focus on consumer products that help SNAP recipients save money and access healthcare.
- Develop positioning, messaging, and go-to-market strategies.
- Partner with Product, Lifecycle, Growth, Research, and business leads.
What You'll Do:
- Build deep understanding of audiences to shape product and marketing decisions.
- Define and test differentiated positioning, value propositions, naming, and messaging.
- Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
What You Bring:
- 5+ years of experience in product marketing or related consumer technology role.
- Exceptional writing skills and ability to make complex products clear and compelling.
- Track record of developing positioning and leading go-to-market strategy.
Propel
Propel builds technology that strengthens the social safety net in America by improving how government benefits are delivered. Over 5 million Americans trust the Propel app, and the company is a high-growth, for-profit venture-backed team with a strong social mission.