Job Description
Selkirk Sport is seeking a strategic and data-driven E-Commerce Merchandising Manager to elevate our online store experience. In this role, you’ll lead the strategy and execution of digital merchandising efforts aimed at improving product discoverability, boosting conversion rates, and increasing average order value (AOV). You'll own product presentation, optimize site experience based on customer behavior insights, and collaborate cross-functionally to align with broader business goals.
Key responsibilities include overseeing collection page layouts, category hierarchies, and filtering logic to improve product visibility. Analyze site performance metrics such as conversion rates, bounce rates, and user engagement. Lead the creation and optimization of landing pages for product launches, seasonal promotions, and content-driven campaigns. Enhance search functionality, filters, and navigational tools to support seamless browsing. Implement AI-powered product recommendation tools to tailor the shopping experience.
About Selkirk Sport
Selkirk Sport is the market leader in manufactoring of all things Pickleball and their mission is to fuel Pickleball players’ obsession.