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Responsibilities:
- Central contact for web tracking conception, implementation, and development.
- Implement tracking, optimize digital touchpoints, ensure data protection compliance.
- Advise marketing on tracking, conversion setups, and support A/B tests.
Qualifications:
- Degree in business informatics, data analytics, or similar.
- Experience in web tracking, Google Tag Manager, serverside tracking.
- Understanding of data flows, tracking logic, and consent.
Why This Role:
- Work at intersection of marketing, analytics, and technology.
- Develop tracking setup strategically with serverside tracking and raw data.
- Combine technical depth with analytical thinking.
Haufe Akademie
Haufe Akademie is a leading provider of further education solutions in Germany, offering innovative learning technologies and a variety of training formats. The company is officially recognized as a Great Place to Work and values diversity.