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Role Highlights:
- Strategize and architect large-scale digital analytics implementations on platforms like GA4 and Adobe Analytics.
- Audit implementations, identify technical issues, and recommend solutions.
- Build measurement frameworks that reflect real business outcomes and nonlinear customer journeys.
GEO (the 40%):
- Partner with clients to develop GEO measurement strategies across AI-powered search experiences.
- Support Test & Learn initiatives by defining hypotheses and evaluating causal relationships.
- Distinguish correlation from incrementality through experimental design.
AI-Native Across Both:
- Use AI tools (e.g., Claude) to generate analytical outputs and translate findings into clear narratives.
- Build automations, workflows, and AI-assisted processes that improve analytics work.
- Treat dashboards and measurement frameworks as evolving products, not one-time deliverables.
Seer Interactive
Seer Interactive is a digital marketing consultancy that uses data, technology, and AI to drive growth for clients and communities. As a remote-first agency and Certified B-Corp with team members nationwide, Seer fosters a culture of compassion, truth-seeking, and continuous learning.