Website Experience and CRO Manager

Website Experience and Performance:

• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
• Build, maintain, and optimize pages from briefs and wireframes.
• Manage CMS infrastructure, component libraries, and site governance while improving speed, schema, and health.

Conversion Rate Optimization:

• Design and execute A/B and multivariate tests on landing pages, forms, CTAs, and flows.
• Turn behavior and performance data into prioritized changes.
• Improve conversion across the buyer journey in partnership with Performance and Revenue Operations.

Discoverability and Analytics:

• Optimize structure, metadata, and content hierarchy for search and AI-driven discovery.
• Own tracking, tagging, and instrumentation to ensure trustworthy conversion data.
• Monitor site performance, surface trends, and report what's working.