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Strategy & Pipeline Impact:
- Define and lead global website strategy aligned to growth, pipeline, brand, and customer experience goals.
- Establish the website as a measurable contributor to pipeline creation, progression, and conversion.
- Strategically establish Hyland's brand in key online topics via focused GEO/AEO approaches.
Performance & Optimization:
- Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution.
- Establish KPIs, reporting, and operating rhythms aligned to marketing's performance model.
- Drive continuous optimization through testing, personalization, SEO, and data-driven experimentation.
Leadership & Collaboration:
- Partner across marketing, sales, and regional teams for integrated execution and consistency.
- Oversee content governance, UX, and information architecture to ensure usability.
- Lead a high-performing team, fostering accountability, experimentation, and continuous improvement.
Hyland
Hyland is a pioneer of the Content Innovation Cloud, delivering enterprise intelligence and automation to organizations worldwide. With nearly 4,000 employees and a culture of inclusivity and innovation, Hyland is trusted by thousands including many Fortune 100 companies.