Web Experience Manager, Conversion & Growth

Role Overview:

• Own conversion optimization strategy for ServiceNow.com across the full customer lifecycle.
• Define content gating strategy balancing lead capture with friction reduction.
• Drive growth initiatives for prospect acquisition, retention, and expansion.

Responsibilities:

• Design and execute A/B tests, multivariate tests, and personalization experiments.
• Optimize form experiences, demo requests, and contact sales paths.
• Lead a culture of experimentation and share best practices with peers.

Qualifications:

• 5-7 years experience in CRO, digital marketing, or growth marketing.
• Deep expertise in testing methodologies and AI-driven personalization.
• Strong analytical skills using Adobe Analytics and Adobe Target.

Benefits & Compensation:

• Base pay range $126,800 - $221,900 plus equity and incentive compensation.
• Health plans, 401(k) with match, ESPP, matching donations, flexible time away.
• Family leave programs and remote/hybrid work options available.