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Responsibilities:
- Own Landing Page Optimization (LPO) strategy, roadmap, and execution across paid acquisition and lifecycle marketing.
- Build and launch landing pages using Prismic and CMS tools, configure experiments in Statsig.
- Partner with Paid Media, Growth, Product, and Analytics teams to improve conversion across the patient journey.
Qualifications:
- 5-8+ years in Growth Marketing, LPO, CRO, or Digital Marketing with proven experience owning landing page strategy and experimentation.
- Hands-on experience building digital experiences in a CMS environment and operating in high-volume digital acquisition.
- Strong analytical mindset with ability to design and analyze A/B and multivariate tests, translating data into recommendations.
Benefits:
- Competitive salary of $150,000 annually, plus eligibility for additional compensation including equity and benefits.
- Opportunity to work remotely with a mission-driven team transforming healthcare for women in midlife.
- Equal opportunity employer committed to pay equity and inclusive hiring practices.
Midi Health
Midi Health is transforming healthcare for women in midlife by building a modern, virtual care platform for perimenopause, menopause, and other midlife health needs. As one of the fastest-growing healthcare companies in the country, they are scaling rapidly and investing heavily in digital experiences to help women discover, trust, and access care.