VP Consumer Marketing
Benefits
Unlimited PTO
Job Description
Consumer Strategy:
- Build and execute omnichannel engagement programs.
- Increase HSA saving, spending, and investing behaviors.
- Elevate HealthEquity’s brand.
Growth & Innovation:
- Expand DTC initiatives through data-driven campaigns.
- Implement innovative lifecycle marketing programs.
- Leverage Salesforce Marketing Cloud to optimize campaigns.
Leadership & Expertise:
- Inspire and grow a team of 15–25 marketers.
- Foster creativity, collaboration, and innovation.
- Align with enterprise priorities.
About HealthEquity
HealthEquity's mission is to save and improve lives by empowering healthcare consumers and wants to make HSAs as widespread and popular as retirement accounts. They value people more than positions and strive to create a welcoming and inclusive environment for everyone.