Senior Programmatic Media Buyer

Develop and execute programmatic advertising campaigns for clients in the betting and gambling industry. Monitor and optimize campaigns to meet goals and KPIs. Analyze campaign performance data and provide regular reporting. Work with creative teams to develop ad creative and landing pages. Stay up-to-date with industry trends and changes in programmatic advertising technology. Build relationships with programmatic vendors and platforms to ensure campaign success. Manage budgets and pacing across campaigns. Strong understanding of marketing funnel models. Experience in planning and running branding campaigns. Experience in working with programmatic platforms and tracking/ad serving systems. Proficiency in data analysis and reporting tools. Basic Excel and Google Sheets skills are required.