Performance Marketing Specialist (Paid Social)

Responsibilities:

• Own the paid social strategy and execution across Meta, TikTok, and Pinterest.
• Manage a 7-figure annual spend, ensuring efficient allocation across regions.
• Build and present weekly and monthly paid social performance narratives to leadership.

Requirements:

• 3-5 years in performance marketing with 2 years owning paid social budgets for a DTC brand.
• Deep, recent in-platform expertise across Meta, TikTok or Pinterest.
• Strong understanding of the relationship between CAC, LTV, and churn.

Bonus Points:

• Experience scaling a brand into new markets or geographies.
• Experience in food & beverage, grocery, or subscription-based industries.