Director, Paid Social

Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program. Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth. Leverage platform and MTA data to inform investment decisions. Drive actionable insights across audiences, creative, placements, and bidding strategies. Define clear KPIs and implement rigorous performance tracking and reporting frameworks.

Partner with Analytics to assess channel efficiency, incrementality, and ROI. Translate complex data into clear business narratives and recommendations for senior leadership. Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts. Foster a culture of testing, curiosity, accountability, and performance excellence.