Manager, Strategy & Analytics

Drive the planning and execution of Influential's campaigns with a focus on delivering a best-in-class campaign strategy. Identify and drive account growth opportunities while fostering innovation that delivers on clients’ business goals. This role works directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team within the luxury beauty vertical. Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies. Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience. Lead the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success.