Digital Marketing Manager

The Digital Marketing Manager will design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance. They will also design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies. This role requires analyzing test results and applying data-driven insights to refine targeting, creatives, and ad formats. The manager will develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement. They will partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives. Additionally, they will partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets.