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Key Responsibilities:
- Finish setup, QA, and launch of the educator onboarding journey and retire the old one.
- Build and launch other educator journeys in priority order, monitoring results.
- Audit active journeys and campaigns, flagging audience issues and implementing a pre-launch QA checklist.
Required Experience:
- 3+ years hands-on in Iterable: journeys, segmentation, triggers, data feeds, and QA.
- Lifecycle email experience across several user segments.
- Email marketing operations experience with campaign intake, workflows, QA and approvals.
Timeline & Deliverables:
- Weeks 1-2: Iterable walkthrough, audit, QA checklist, prioritized launch list.
- Weeks 3-8: Onboarding journey live, conversion tracking live by Dec 1, process improvements rolling out.
- Weeks 9-12: Segment strategy and roadmap, playbook, final walkthrough.
How We'll Measure Success:
- Educator onboarding journey live, old journey retired, no coverage gap.
- No unintended sends from journeys launched or reviewed.
- Process improvements agreed and in use with audience, country, and dates checked before every send.
Epic
Epic Kids is a leading digital reading platform for children 12 and under, trusted by millions worldwide. It is a collaborative, fast-paced global team passionate about building meaningful products that impact children's education and literacy.