Job Description
Own the strategy, optimization, and management of the marketing technology stack, including 6sense, HubSpot, Salesforce, Qualified, and Salesloft. Drive utilization, integration, and alignment of tools to support marketing and sales workflows. Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design. Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions.
Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution. Own forecasting and planning models to support marketing leadership in setting and tracking goals. Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact.
Champion and operationalize AI tools and automation across the revenue marketing organization. Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement. Enable, educate, and train the marketing team on practical AI use cases within workflows.
About TimelyCare
TimelyCare is seeking a Marketing Systems & Analytics Manager to play a key role in optimizing and integrating the marketing technology stack to drive performance.