Senior Manager, Influencer and Partnerships

So Good So You

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Influencer Marketing:

  • Lead strategy for evergreen seeding and seasonal mailer programs.
  • Manage paid influencer program including sourcing, negotiating, and contracting.
  • Oversee budget and reporting with monthly internal insights.

Brand Partnerships:

  • Build and manage pipeline of co-marketing partnerships with wellness and lifestyle brands.
  • Own partnerships end-to-end from outreach through campaign execution.
  • Establish KPIs and reporting frameworks to optimize program performance.

Qualifications:

  • 5-7+ years in influencer or brand partnerships, ideally in CPG or wellness.
  • Proven ability to scale influencer programs and own partnerships.
  • Strong contract management and negotiation skills with platform familiarity (e.g., CreatorIQ).

So Good So You

So Good So You makes premium plant-based beverages with real ingredients and real purpose, best known for probiotic wellness shots. The company is majority female-led with a 46% BIPOC workforce, certified B Corp, and recognized on the INC5000 list for six consecutive years.

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