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Landing Pages & Web Design:
- Design high-converting B2B landing pages and microsites, often implemented in HubSpot.
- Create page-level wireframes and visual designs aligned with client brand guidelines.
- Collaborate with the HubSpot Specialist to ensure designs work within existing themes/modules.
Campaign & Brand Assets:
- Develop graphics for email campaigns, social posts, ads, and presentations.
- Create illustrations, icon sets, and simple motion or interaction concepts that fit B2B brands.
- Maintain design consistency across all assets for each client: typography, color, imagery, and tone.
Collaboration & Feedback:
- Participate in creative reviews and incorporate feedback quickly.
- Proactively propose design approaches to improve clarity, conversion, and differentiation.
- Work from creative briefs and help refine them when requirements are unclear.