Director, Content & Demand Marketing

This role sits on our Marketing team, reporting to our VP of Marketing, and involves leading a team of specialists across SEO, demand generation, content marketing, and social media, providing strategic direction and mentorship. Responsibilities include developing and executing a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition. You'll manage the content marketing strategy, ensuring the creation of high-quality, compelling content that educates and converts our target audiences. Overseeing inbound and outbound demand generation programs, ensuring they generate high-quality leads and support revenue goals is expected as well as optimizing digital campaigns across paid and organic channels to enhance performance. You will manage budgets, allocate resources effectively, and secure leadership buy-in for innovative digital initiatives. You should have exceptional written and verbal communication skills along with expertise in marketing automation, CRM platforms, and performance marketing tools.