Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for building and optimizing paid social campaigns, with a strong focus on LinkedIn. You will curate target account lists and utilize Salesforce to identify, qualify, and route high-quality B2B prospects directly to the Sales team. Collaborating across Marketing, you will deliver integrated campaigns that effectively convert leads. Your responsibilities will include planning, launching, and optimizing paid social campaigns, from awareness and consideration through to demand capture. You will brief content and design, ship, and iterate ad creatives and landing pages that align with the customer journey. Managing large campaign budgets will also be a key aspect of the role. You will also sync paid social efforts with email nurturing, content, events, and web initiatives to build cohesive multi-channel campaigns. Additionally, you will partner with Marketing Operations to ensure seamless integrations between LinkedIn, marketing automation, and Salesforce, maintaining end-to-end tracking.