Social Media Senior Manager

Narrative & Storytelling Leadership:

• Define and evolve XBOW’s social narrative: what we stand for, what we’re building, and why it matters now.
• Develop social storytelling frameworks that translate complex research and product wins into narratives people remember and repeat.
• Create the connective tissue between XBOW’s product, research, and cultural presence, ensuring everything we publish reinforces a coherent point of view.

Amplifying XBOW’s Internal Talent:

• Work closely with leaders, researchers, and engineers to help them develop their own voices and build public presence.
• Identify the most interesting internal stories, personalities, and insights and turn them into recurring content and outward-facing formats.
• Create “social enablement” systems: ghostwriting workflows, content capture sessions, and lightweight production pipelines that make it easy for busy talent to show up consistently.

Experimentation & Organizational Change:

• Run constant experimentation across content formats, channel strategy, storytelling angles, and distribution loops.
• Use social as a lab for new positioning, messaging, and narrative direction, then feed learnings back into Product Marketing, PR, Creative, and leadership.
• Push XBOW to be bolder, clearer, and more culturally fluent, raising the bar for how the company communicates.