Director of Marketing Operations and Technology

Strategy & cross-functional leadership:

• Partner with Account Management to translate client goals into campaign architectures that use our tech stack effectively.
• Collaborate with the CTO and Product Team on the next evolution of our stack, including the build-out of our omnichannel and technology capabilities.
• Stay close to the market, bring in new practices and technologies that keep linqd. ahead.

Tech stack ownership:

• Build agile, repeatable processes for setting up customer journeys and campaign elements across email, SMS, voice, and emerging channels.
• Partner with the analytics and data team to make sure the right data connections are in place to power campaign execution and measurement.
• Continuously monitor and optimize live campaigns to Account Management.

Client engagement:

• Serve as a client-facing partner alongside Account Management, attending client meetings, presenting campaign performance and recommendations
• Participate in client campaign audits and reviews, bringing forward data-backed insights and optimization opportunities.
• Build trust with clients as the go-to voice on tech stack capabilities.