Senior Manager, Paid Search

Serve as Ollie’s in-house Paid Search expert and leader for all paid search efforts, including Google Ads, Microsoft Ads, Youtube, PMAX, and other search platforms. Own end-to-end strategy and execution of Paid Search campaigns, including keyword strategy, audience targeting, bidding strategies, A/B testing, landing page strategy and pacing across platforms. Lead optimization of shopping campaigns and product feeds, ensuring accurate product data, proper categorization, and compliance with platform requirements. Continuously evaluate and maximize the Paid Search ecosystem to push the boundaries of our acquisition strategies. Develop and implement robust testing roadmaps to continuously improve ad performance and conversion rates. Analyze, refine, and forecast SEM performance using media mix modeling and incrementality testing. Provide senior leadership with performance insights, strategic recommendations, and forecasts to inform business decisions. Manage, mentor, and develop junior team members, fostering a culture of learning and high performance. Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance. Stay ahead of industry trends, testing new channels, ad formats, and strategies to drive growth, including ad platform changes, AI integrations, and new demand gen formats.