Serve as Ollieβs in-house Paid Search expert and leader for all paid search efforts, including Google Ads, Microsoft Ads, Youtube, PMAX, and other search platforms. Own end-to-end strategy and execution of Paid Search campaigns, including keyword strategy, audience targeting, bidding strategies, A/B testing, landing page strategy and pacing across platforms. Lead optimization of shopping campaigns and product feeds, ensuring accurate product data, proper categorization, and compliance with platform requirements.