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Brand Strategy & Positioning:
- Help define Courtyard's brand strategy and ensure consistency across all customer touchpoints.
- Translate business objectives into brand initiatives that drive awareness and affinity.
- Establish Courtyard as the leader in Entertainment Shopping.
Campaign Development:
- Lead integrated campaigns from concept to execution for major launches and events.
- Develop campaign briefs and collaborate closely with Creative, Product Marketing, and Social teams.
- Ensure campaigns are measurable and tied to business outcomes.
Culture & Storytelling:
- Identify cultural moments and trends to help Courtyard break through the noise.
- Develop programs that generate conversation and earned attention.
- Shape Courtyard's participation in sports, entertainment, gaming, and collectibles culture.
Courtyard
Courtyard.io is one of the fastest growing consumer shopping platforms, making buying and selling high-value assets instant and accessible. They are a remote-first company with a highly ambitious team pushing the boundaries of digital marketplaces.