Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and INFP audiences.
Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.

Community-First Advocacy:

Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
Vet all creative and communications to ensure they feel organic and respectful, avoiding ad-speak that could alienate our dedicated player base.
Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.

Creative Collaboration & Brand Legacy:

Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms.
Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring authenticity.

Thatgamecompany

Thatgamecompany creates emotionally resonant games as a force for good. They are a studio known for titles like Sky, with a culture focused on authenticity, community, and innovation.

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