Channel Partner Engagement:
- Develop or localize and execute marketing programs to drive interest and generate leads for new members.
- Create co-marketing opportunities, campaigns, and resources that help partners grow their Microsoft cloud business.
- Build a partner community presence; fostering connection, knowledge-sharing, and brand affinity.
Digital Presence & Performance:
- Develop and execute an Agentic and Search Engine Optimization and Marketing (ASE, SEO and SEM) strategy.
- Own the content calendar: blog posts, case studies, social media, email campaigns, and partner-facing collateral.
- Track, analyze, and report on digital KPIs; continuously testing and iterating to improve performance.
Brand & Communications:
- Translate global marketing strategies and assets for the North American market context and partner audience.
- Draft compelling copy for campaigns, partner communications, presentations, and thought leadership content.
- Collaborate with the global marketing team and align North American efforts with broader initiatives.