Lead Brand Marketing Coordinator

Online Reputation & Customer Advocacy:

• Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other platforms.
• Coordinate review-generation initiatives to increase review volume and improve customer ratings.
• Track and analyze customer sentiment and prepare regular reporting on reputation performance.

Brand Asset Development:

• Serve as day-to-day project manager for brand asset development initiatives.
• Coordinate with external creative agencies and internal stakeholders to produce sales collateral, presentations, and digital tools.
• Manage project timelines, approvals, and maintain a centralized brand asset library.

Video Marketing Support:

• Assist in planning, coordination, and production of video content including customer case studies and testimonial videos.
• Manage project timelines and stakeholder communication for social media and educational videos.

Research & Digital PR:

• Support execution of research and digital PR initiatives including surveys and industry reports.
• Coordinate development of data-driven content campaigns and track earned media coverage and backlinks.