Program Marketing Manager

Marketing Management:

• Work closely with graduate education colleagues and external marketing experts to execute integrated marketing plans.
• Own end-to-end management of marketing projects, driving internal and external messaging processes.
• Review campaign performance and adjust on an ongoing basis to improve ROI.

Marketing Asset Development:

• Manage outside vendors to produce high-quality design and content.
• Oversee execution and usage of marketing team's owned assets including website, database, and email marketing tools.
• Write, proofread, and edit marketing elements to maintain consistency with HMS and Harvard branding.

Administration and Data Management:

• Consult on and manage marketing budgets, emphasizing efficiency and cost containment.
• Develop reports detailing marketing strategies, timelines, budgets, and performance.
• Provide regular program updates to stakeholders, including leadership and business development.