VP of Marketing

Strategic Leadership:

• Provide strategic guidance on all marketing and communications initiatives.
• Develop and execute a growth marketing strategy that grows revenue and brand awareness.
• Manage the marketing budget effectively.

Analytics:

• Pull and interpret data from market research, ad platforms, and CRM tools.
• Translate complex data sets into clear, actionable growth strategies.
• Design and execute A/B tests for email subject lines and landing pages.

Content Creation and Storytelling:

• Direct the production of compelling content across formats.
• Plan the distribution of content across various channels.
• Work closely with the fundraising team to create compelling donor communications.