Performance Marketing Lead

Brand Awareness & Storytelling:

• Lead the development and execution of brand awareness campaigns that communicate a unified ALU story.
• Partner with the content and creative teams to produce campaigns that reflect ALU’s mission and value proposition.
• Develop always-on brand presence strategies across digital and social channels.

Integrated Campaign Planning & Execution:

• Lead the planning, execution, and optimisation of integrated marketing campaigns tied to organisational objectives.
• Collaborate with Marketing Operations, Content, and Events teams to develop demand-generation and awareness campaigns.
• Build scalable campaign frameworks and reusable playbooks that serve both acquisition and brand objectives.

Paid Media & Performance Marketing:

• Manage paid media channels with a focus on efficiency, audience targeting, and measurable outcomes.
• Adopt a test-and-learn approach to paid channel optimisation, proactively reporting on and improving performance.
• Manage campaign budgets to ensure spend is allocated efficiently across brand and conversion objectives.