Performance Creative Strategist

Strategy & Leadership:

• Develop creative briefs and campaign strategies that address audience barriers and drive measurable performance.
• Analyze why creative concepts succeed or underperform and propose data-driven testing strategies.
• Build trusted client relationships by delivering strategic solutions and anticipating needs.

Creative & Media Integration:

• Write creative and media briefs that translate audience insights into high-performing concepts.
• Lead creative testing roadmaps across global accounts, connecting messaging to optimization goals.
• Partner with media teams to connect testing results to key performance metrics.

Operational Excellence:

• Manage end-to-end creative workflows from briefing to optimization.
• Provide constructive feedback that elevates creative performance.
• Prioritize creative pipelines balancing business goals and client expectations.

Thought Leadership & Insights:

• Conduct market research and trend analysis to inform creative direction.
• Distill creative performance data into actionable insights for clients.
• Contribute to DEPT's thought leadership through case studies and presentations.