Brand Manager: UK/EU, Aggregator & Expansion Markets

Regional Brand Leadership:

• Own and evolve a region-specific brand strategy that reflects diaspora motivations, lived realities, and competitive dynamics.
• Act as the regional brand custodian, ensuring Mukuru's Explorer archetype and values show up consistently and authentically.
• Lead market-entry and expansion brand roadmaps for new geographies and aggregators.

Brand Positioning & Messaging:

• Translate global positioning into locally relevant narratives that are inspiring, inclusive, and sincere.
• Craft compelling value propositions across Mukuru's ecosystem—transfers, card, wallet, insurance, and savings.
• Own regional messaging guidelines and ensure consistent application across channels.

Customer & Market Insight:

• Produce deep-dive market intelligence on diaspora behaviour, remittance sentiment, and competitor innovation.
• Build continuous insight loops via community engagement, customer feedback, and social listening.
• Identify underserved diaspora clusters and growth opportunities within UK/EU and expansion markets.

Brand & Product Campaigns:

• Lead 360° regional campaigns from concept to execution, balancing creativity with performance.
• Partner with Digital, Performance, CRM, and Content teams to deliver integrated campaigns.
• Oversee A/B testing, brand lift studies, and post-campaign reporting to inform future optimization.