Consumer & Occasion Strategy Lead

The Consumer & Occasion Strategy Lead will serve as the CVG (Customer Value Growth) Value Hub expert on consumer behavior and sentiment, responsible for spotting emerging trends and translating them into actionable insights that drive channel effectiveness, customer growth and consumer-centric innovation. This is a newly defined role that will report into the Senior Director II, Consumer & Channel Strategy within the FSOP Customer Value & Growth team. As a strategic connector and integrator across FSOP and business stakeholders, the Consumer & Occasion Strategy Lead partners closely with insights, brand, sales, retail activation, and bottler teams to ensure the consumer is at the center of every channel solution, activation, and go-to-market strategy. This role demands a strategic, bold, and disruptive thinker—someone who challenges conventional approaches, anticipates industry shifts, and inspires innovative solutions grounded in deep consumer understanding. Ultimately, the Consumer & Occasion Strategy Lead equips customer teams with actionable, consumer-led solutions that elevate how Coca-Cola shows up wherever people dine, gather, and connect.