GEO Strategy Lead

Help marketing teams evolve from traditional SEO to AEO/GEO, expanding visibility across search, answer, and generative platforms. Conduct comprehensive audits of content, visibility, and entity architecture to identify growth levers and readiness for emerging search surfaces. Prioritize opportunities based on impact to organic reach, conversions, and pipeline generation. Lead workshops with stakeholders to define measurable growth outcomes and visibility goals. Architect integrated content and entity strategies that strengthen brand authority and align with marketing objectives. Collaborate with Technical Architects to operationalize strategies through AI-driven workflows, structured content models, and scalable systems. Translate strategies into actionable roadmaps, KPIs, and guardrails that ensure execution delivers measurable performance.