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About the Role:

  • Drive audience growth, engagement, retention, and revenue by increasing visibility and authority in the market.
  • Turn content, data, reports, and events into high-impact thought leadership distributed across media, partners, and platforms.
  • Connect external visibility directly to subscriber growth and revenue through repeatable systems for distribution and amplification.

Who You Are:

  • You understand how ideas spread beyond owned channels and how to place content and people into environments where senior decision-makers are paying attention.
  • You turn data and reports into narratives that others want to share and discuss.
  • You are relationship-driven and know how to build media and partner connections.

What You’ll Be Doing:

  • Lead thought leadership campaigns to make ideas visible and relevant.
  • Secure speaking opportunities and media placements.
  • Drive external reach and audience growth through distribution.
  • Connect visibility to engagement, retention, and revenue.
  • Measure performance and optimize for growth.

Black & White Zebra

Black & White Zebra is an independent media tech company that publishes digital publications to help professionals succeed at work. With 70+ employees, the company combines startup agility, agency creativity, and global diversity, and has been recognized as a top employer in Canada.

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