Senior Manager, Content & Thought Leadership

Editorial Strategy & Brand Narrative:

• Owns Goodway Group's editorial and content strategy across all internal and external channels.
• Translates the North Star and Three Cs into a year-round editorial roadmap.
• Maintains a consistent editorial voice across every customer-facing touchpoint.

Thought Leadership & Intellectual Property:

• Leads the annual thought leadership program and produces flagship research.
• Develops whitepapers, POVs, and insight-led content that differentiates Goodway in market.
• Manages content and thought leadership calendars to maintain consistent, high-quality output.

Executive Thought Leadership:

• Builds executive thought leadership programs across the leadership team.
• Develops LinkedIn and Instagram content, keynote messaging, and contributed articles.
• Partners with PR to secure media opportunities, speaking engagements, and industry recognition.

Growth Content & Sales Enablement:

• Develops content that supports and drives qualified pipeline growth.
• Creates sales enablement assets including presentations, case studies, and ABM content.
• Measures the commercial impact of content through pipeline influence and engagement.