Lead email and CRM marketing for mortgage servicing partners and is responsible for developing email marketing campaigns that drive more mortgage and real estate listing leads for partners, while also cultivating and nurturing strong business relationships with our key partners. This role is one part Email Marketing Strategists and one part Account Manager.
Responsibilities include developing and executing email marketing campaigns for mortgage companies that align with their KPIs, increasing lead volume by improving deliverability, open rates, clickthrough rates, and conversion rates. The role involves writing, editing, and optimizing email copy, outlining and editing blog content and also interfacing with client marketing teams and preparing reporting decks.