Demand Generation Marketing Manager

As the Demand Generation Marketing Manager, you will develop, manage, and optimize a demand generation engine that engages, nurtures, and converts prospects, and cross-sells solutions to existing customers. You'll collaborate closely with cross-functional marketing team members, as well as sales, product, and other key functions to deliver highly effective marketing campaigns. You will also forecast, budget, measure, and report on the impact of demand generation campaigns and digital initiatives, while continuously optimizing ROI. You will work with digital marketing agencies and consultants to plan, execute, and optimize organic and paid search and social media marketing campaigns, and maintain a campaign calendar and metrics dashboards for leadership and organization visibility. You will be responsible for owning all aspects of the underlying technologies and analytics, including our marketing automation platform, content management system, webinar technology, web visitor tracking, contact databases, and intent data platforms. It will also be crucial to define and report on metrics to assess the effectiveness of each channel, including email, paid social, website, and campaigns, and apply the data to continuously optimize results.