Director, Marketing D2C eCommerce

This position focuses on creating marketing strategies to boost the company's D2C e-commerce platforms. The Director will develop e-commerce and digital marketing strategies and programs to drive business growth. Collaboration with cross-functional teams to create consumer campaigns is involved, along with managing the marketing budget and measuring ROI. Developing product positioning, and go-to-market plans are essential and managing campaign optimization for site traffic and conversion to sales. Additionally, the role requires analyzing data to improve marketing effectiveness, working with the Global Communications team to optimize search and social channels, and presenting reports to leadership.