Head of B2B Marketing

As Franki's first dedicated B2B marketing hire, the Head of B2B Marketing will be responsible for building the inbound engine that drives awareness, consideration, and qualified leads from local restaurants, groups, and franchises. This foundational role is both strategic and executional: you'll define Franki's B2B go-to-market positioning, craft demand generation programs, and lead inbound efforts in collaboration with cross-functional B2C teammates, contractors, and the sales team. You’ll play a critical role in growing our restaurant partner base by translating our vision into marketing campaigns that resonate with business owners. You will develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners, define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid, and create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns. You will also build and manage lead capture funnels, collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up, and work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts.